I might not be able to pinpoint exactly what WILL save the music industry, but I think it’s safe to say that Myspace Music won’t be it.
Myspace has fallen on deaf ears; no one cares about music on Myspace anymore… unless they already know what they’re looking for. Users are far too overwhelmed with the multitude of bands who are “for fans of…” or who “really think you’ll like us.” As a Myspace-r, you get bombarded with messages… and quite honestly… users can’t bring themselves to care.
There are a ton of websites that have been created in the past few years that are trying to perfect what consumers (users/fans, whatever you want to call the general population) and artists want from a music website… but a lot of these sites fail to appeal to both markets (right now I am completely excluding venues, labels, management, and the like, who also play an undoubtedly important role in the music space).
Instead of working to fix what already exists, people are creating more websites and blogs, sending artists and fans in completely different directions… spreading their interest so thin that it is destined to break.
I can focus on the highs and lows of every single music website. I can point fingers and tell you what I think should be different… but until I step up to make a change, I have no right.
Something needs to change. Someone needs to put their foot down… say enough is enough… and do something that is going to count. Focus their every breath on something that is going to impact the masses. Sort and present music in a way that isn’t overwhelming… show people new things in a way that is inventive and intuitive… do something that will make people care, again.
And that is exactly what I want to do.
How? I am (and I have been) working on figuring out just that. Talking to the people who most realize the need for change (and a new model)… the people who have seen the industry go through the motions… the people who believe in the music… the ones who don’t just see dollar signs.
Wish me luck.
Subscribe to:
Post Comments (Atom)
1 comment:
I get what your saying, only too well. This industry needs a revolution of it's own, something to save it.
Especially here in Australia, where our best bands are outsourced straight to America, and all the talented people behind the music (promoters/managers/labels) are all packing up and heading to the uk or the us because the money here in the industry is so poor.
Post a Comment